Talkin' Shit About A Pretty Sunset

From msnbc.com:

It's Jan. 24th, the “most depressing day of the year,” according to a U.K. psychologist.

Dr. Cliff Arnall's calculations show that misery peaks Monday.

Arnall, who specializes in seasonal disorders at the University of Cardiff, Wales, created a formula that takes into account numerous feelings to devise peoples' lowest point.

The model is: [W + (D-d)] x TQ divided by M x NA

The equation is broken down into seven variables: (W) weather, (D) debt, (d) monthly salary, (T) time since Christmas, (Q) time since failed quit attempt, (M) low motivational levels and (NA) the need to take action.

Arnall found that, while days technically get longer after Dec. 21, cyclonic weather systems take hold in January, bringing low, dark clouds. Meanwhile, the majority of people break their healthy resolutions six to seven days into the new year, and even the hangers-on have fallen off the wagon, torn off the nicotine patches and eaten the fridge empty by the third week. Any residual dregs of holiday cheer and family fun have kicked the bucket by Jan. 24.

“Following the initial thrill of New Year's celebrations and changing over a new leaf, reality starts to sink in,” Arnall said. “The realization coincides with the dark clouds rolling in and the obligation to pay off Christmas credit card bills.”

The formula was devised to help a travel company “analyze when people book holidays and holiday trends,” said Alex Kennedy, spokesperson for Porter Novelli, a London-based PR agency.

It seems that people are most likely to buy a ticket to paradise when they feel like hell.

“People feel bleak when they have nothing planned, but once they book a holiday they have a goal, they work toward having time off and a relaxing period,” Kennedy said.

“When you imagine yourself on the beach it makes you feel positive. You will save money, go to the gym and come back to the optimism you had at the end of 2004,” she said.

While most cases of the winter blues are not severe, 2 percent to 5 percent of those with SAD cannot function without continuous treatment.

However, it's extremely rare to find anyone with the disorder within 30 degrees of the equator, where days are long and the sky is bright year-round.